Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty Keller Williams Realty
At Keller Williams, we reimagined the brand as a connected ecosystem—one that extends seamlessly from identity to digital platforms, print, social, and live experiences. Every detail, from bold design standards to agent-first tools, was crafted to empower agents, strengthen relationships, and create a culture of innovation. This campaign wasn’t just about visuals—it was about turning the brand into structured action.
- Nikita BaBichev, Creative Director
Overview
NextHome:Agent Passion into Customer Inspiration
SERVICES:
BRAND POSITIONING
Visual Identity System
Digital Platform Design (UX/UI)
Web Design and Development
We led a comprehensive rebrand that positioned Keller Williams as a forward-looking, agent-first company. The initiative unified brand identity, digital tools, print, and environmental design into one cohesive system. By aligning creative standards with everyday agent workflows, we crafted a brand experience that is not only consistent across channels but also practical, empowering, and scalable. This evolution elevated Keller Williams’ presence in the industry while reinforcing its commitment to innovation and community.
Challenge
From Guidelines to Daily Practice
The NextHome campaign needed to go beyond a surface-level rebrand—it had to activate Keller Williams’ vision of putting agents at the center of customer inspiration. The challenge was to design a system that unified brand consistency with the agility agents required in their daily work. From Command’s digital platform to market reports, social graphics, and office environments, NextHome had to deliver a modern, adaptable identity that strengthened client relationships while empowering agents to tell the brand story in their own communities.
This campaign was more than a rebrand—it was about making our values tangible in the tools agents use every day. Command turned the visual identity into a living system, ensuring consistency across marketing while empowering agents with digital independence in every workflow.
– Laura McIntyre, Director of Marketing
AGENT WORKFLOW
Command: Brand Shapes Structured Action
With the brand foundation in place, the next step was translating Keller Williams’ identity into a living, digital experience. Command became that platform: a seamless hub where brand consistency met everyday agent workflows. From goals and listings to campaigns and creative assets, every feature was designed to extend the refreshed identity into action—empowering agents to work smarter, market with confidence, and deliver a unified client experience across every touchpoint.
Impact
The Proof is in the Numbers
146,347
Agents actively using the platform, and demonstrating the success of digital onboarding within the first 6 months.
6,300,000+
Leads delivered through the platform, fueling growth and strengthening agent-client relationships across markets.
7.7M+
Designs generated through the platform, showcasing brand consistency and empowering agents with ready-to-use assets.
