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Today Qualcomm Cloud AI 100 inference accelerator is sampling with multiple customers and is poised to reshape the future of the datacenter, 5G edge appliances, and infrastructure. Making the development kit accessible to customers means that they can reap the AI performance benefits of these products while being on the cutting-edge of power efficiency.

– Jоhn Kеhrli, Senior Director, Product Management, Qualcomm Technologies

Overview

Cloud AI for real world use cases

Services:
Brand Strategy 
Web Design
Presentation

Utilizing heritage and mobile technology leadership, Qualcomm created an AI solution that is designed to meet cloud AI inferencing needs for datacenter providers. This technology was built from the ground up to help accelerate AI experiences, providing a cutting-edge solution that addresses the most important aspects of cloud AI inferencing—including low power consumption, scale, process node leadership, and signal processing expertise.

Digital Strategy

Cloud AI for real world use cases

Qualcomm’s industry-leading solutions utilize over a decade of research and development delivering high-performance, low-power deep learning inference acceleration technology. The main challenge was to highlight these multifaceted use cases.

BRAND IDENTITY

BALANCED DESIGN. APPROACHABLE TONE

To bring the brand to life, we reimagined the brand identity from the ground up.
We began by creating an anthemic wordmark—the central element of the logo
is the S letterform. With two interplaying circles, it was a subtle visual nod to the idea of balance. This was further emphasized by lettering with rounded, organic shapes like those found in nature. We then built out the art direction aiming to disrupt the market landscape. Color palettes in soothing earth tones connected the brand to nature. Imagery highlighted the experience of paddle boarding and created an emotional experience, while the brand tone was approachable, inspiring, and elevated.