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Today Qualcomm Cloud AI 100 inference accelerator is sampling with multiple customers and is poised to reshape the future of the datacenter, 5G edge appliances, and infrastructure. Making the development kit accessible to customers means that they can reap the AI performance benefits of these products while being on the cutting-edge of power efficiency.
Overview
Cloud AI for real world use cases
Services:
Brand Strategy
Web Design
Presentation
Utilizing heritage and mobile technology leadership, Qualcomm created an AI solution that is designed to meet cloud AI inferencing needs for datacenter providers. This technology was built from the ground up to help accelerate AI experiences, providing a cutting-edge solution that addresses the most important aspects of cloud AI inferencing—including low power consumption, scale, process node leadership, and signal processing expertise.
Challenge
Boost the product branding to the speed of thought
Qualcomm Cloud AI 100 benchmark results demonstrate the product’s leadership across all AI inferencing applications for both the Edge and datacenter categories by delivering the highest number of inferences at lowest latency and lowest energy utilization. The main challenge was to present this critical advantage through the visual elements and verbal identity with a stress on high performance with low power consumption.
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Approach
narrative that reaches all segments of complex audience
Building the foundation of a strategy required a methodical and meticulous process. For Qualcomm it meant a comprehensive approach that positioned the product appearance against the competition. Established process utilized the power of the company’s vision, gave it a voice, and revealed product advantages most important to the customers.
Today Qualcomm Cloud AI 100 inference accelerator is sampling with multiple customers and is poised to reshape the future of the datacenter, 5G edge appliances, and infrastructure. Making the development kit accessible to customers means that they can reap the AI performance benefits of these products while being on the cutting-edge of power efficiency.
Brand Strategy
Strategy for leadership at all levels
Building the foundation of a strategy required a methodical and meticulous process. For Qualcomm it meant a comprehensive approach that positioned the product appearance against the competition. Established process utilized the power of the company’s vision, gave it a voice, and revealed product advantages most important to the customers.
Voice and Tone
Standing out by standing behind the product quality
Exploring the brand’s values and product attributes revealed a focus on appreciating human connection and partnering humans with AI solutions. We amplified the product advantages in catchy messaging. Storytelling was performed in a symbiotic manner to create surprising connections, communications, and experiences.
Visual System
immersive experience with an agile identity system
We built the product identity around a mixture of complex and simplified elements. The graphic system connects 3 aspects in form of dotted patterns conveying complexity, their spacious distribution as rectangular prisms and spheres, and a sense of time through the wave component.
A limited color palette was used in order to keep a focus on messaging and its pairing with graphics without distraction.
Typography echoes the look and feel of visual appearance and is simplified to the company’s brand typeface in three weights.
Approach
Sed cursus turpis vitae tortor
Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est. Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est.
Approach
Sed cursus turpis vitae tortor
Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est. Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est.
Approach
Sed cursus turpis vitae tortor
Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est. Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est.
