University of Arizona University of Arizona University of Arizona University of Arizona University of Arizona University of Arizona University of Arizona University of Arizona University of Arizona University of Arizona University of Arizona University of Arizona University of Arizona University of Arizona University of Arizona University of Arizona
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- Nikita BaBichev, Creative Director
Overview
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SERVICES:
BRAND POSITIONING
BRAND IDENTITY
Signage and Print
Web Design and Development
Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est.
Challenge
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Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est. Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.
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Approach
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Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est. Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est.
Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est.
– Sheila Sparks, Director of Programs
Approach
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To bring the brand to life, we reimagined the brand identity from the ground up.
We began by creating a fluid combination of vigorous sign and wordmark—the central elements of the logo are fruit and location that work as replacements to double “O” and form a heart shape at the same time. With two interplaying circles, it was a subtle visual nod to the idea of balance. The typeface has geometric shapes with soft corners to match the soft sign edges of the wordmark. We built out the art direction aiming to meet the neighborhood’s expectations. Color palettes in energetic tones connect the brand to the vibrant San Diego community. Imagery highlighted an emotional experience, while the brand tone remains approachable, friendly, and elevated.
Approach
Sed cursus turpis vitae tortor
Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est. Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est.
Approach
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Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est. Phasellus nec sem in justo pellentesque facilisis. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem. Vestibulum eu odio. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est.
Impact
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+36%
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+4,5M
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+22
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