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From the jewelry they create to their consumer-centric approach, Hey Harper always aims to look for optimal ways. So when it came to their e-commerce tactics, the brand sought out a strategic makeover with functionality at the forefront of their focus. Their goal was to build establish the brand position on the U.S. market reaching new audiences off of their past social success in order to maximize revenue and drive a 3x ROAS.

Here’s how we used a foundation of Hey Harper’s values to contour an elevated, optimized plan that drove both new and existing users to purchase.